Chicago, IL

Caspar Carter

Commercial & Social Content Director

I direct social-first video for arts, theatre, and creative businesses — brand skits, gear demos, and production campaigns people actually watch.

See the work Start a project

Selected Work

Work that stops the scroll

Most businesses know they need video. What they actually need is video with a point of view — short-form commercial content directed like little films, not ads that happen to move.

Dodd Camera

Dodd Impossible

A Mission: Impossible parody shot entirely around rental gear. Written and directed by Caspar Carter; cinematography by Danny Lencioni.

Dodd Camera

Kodak Film Reel

9,139 views — Dodd's most-watched recent reel.

Dodd Camera

No Cameras for Old Men

A Western-styled skit that smuggles a real rental offer (50% off Saturday walk-ins) inside the joke. 4,104 views.

A Streetcar Named Desire production poster

Assembly Theatre Chicago

Streetcar — Sneak Peek

~18,000 views on an 829-follower account — the breakout piece of the Streetcar campaign.

Case Study

Dodd Camera

Family-owned professional rental house and photographic store in Logan Square, Chicago. Caspar has directed their Instagram video content since April 2025.

48 reels — a steady content program, not one-off posts
~110,800 total views across the account's reels
Formats: narrative skits and film parodies, gear demos (Sony, Fujifilm, Profoto, NiSi, Saramonic, Westcott), rental and sale promos, expo and event coverage
The approach: every piece leads with a story or a joke; the product and the offer ride inside it

48Reels directed

~110,800Total views

9,139Views on the top reel

2025Directing their video since April

Case Study

Assembly Theatre Chicago

The theatre company Caspar co-founded in 2022. He directs all of the account's content — he shot the majority of it himself; the rest was shot by collaborators under his direction.

65 total posts (31 of them reels); 80,100+ reel views
Reach beyond its size: 80,100+ reel views on an 829-follower account — the average reel is seen by roughly 3x the follower count, and the Streetcar sneak peek reached ~18,000 views (about 22x the audience)
A campaign, not posts: for A Streetcar Named Desire (2026) he built a 17-reel campaign — casting call, first table read, a cast interview series, character introductions, a tour of the site-specific performance space, backstage content, and cast Q&As during the run
The account's most-liked post is a still photograph (the Streetcar announcement, 154 likes) — stills are half the content program, and he directs those too

31Reels directed for Assembly

65Total posts

80,100+Reel views

~18,000Views on the sneak peek

Services

What I can make for you

Brand Skits & Product Films

Narrative short-form with your product inside the story.

Gear & Product Demos

Demos that feel like scenes, not spec sheets.

Theatre & Arts Campaigns

Full content arcs around a production: announcement to closing night.

Event Coverage

Expos, launches, and openings, cut for social.

Monthly Content Retainers

An ongoing slate of reels and stills, planned around your calendar.

About

The person behind the camera

Welcome to my website, I'm Caspar! I'm an actor, singer, and videographer/photographer based in Chicago.

I was part of a small theatre ensemble called Workout at Wheaton College, training as an actor, singer, and theater maker. I have since founded a small theater company with fellow grads from Workout called Assembly Theatre, working as an actor, director, producer, and content creator.

As a director for hire, I bring the same storytelling to brands and arts organizations: I have directed Dodd Camera's video content since April 2025 and direct all content for Assembly Theatre Chicago, the company I co-founded — shooting the majority of it myself.

Above all, I am a storyteller. Whether it be a vocal recital, acting in a play, or creating content for social media pages, I am always striving to get the audience to see some beauty in the human condition.

Start a Project

Tell me what you're launching

Tell me what you're launching, staging, or selling — I'll tell you the video I'd make for it.

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